A Join Event With NACD New England
Do You Know What Customers Expect From Your Company?
The global pandemic dramatically sped up the already rapid migration toward digital marketing. As companies increasingly engage through digital channels, it is easy to leave customers feeling disconnected. Leading-edge players are focused on deeply understanding their customers and creating platforms, tools and apps that speak to their values, needs and desires, striving to bring a more human touch to the digital world.
Boards need to understand where their company is on the digital customer journey and how this impacts strategy. Our panel of marketing experts will discuss changes in both B2B and B2C business models and new ways of engaging with customers to elevate the customer experience.
Speakers will include Kipp Bodnar, Chief Marketing Officer of HubSpot; Alistair Ironside, Chief Marketing Officer, Rockland Trust; and Ashley Reichheld, Principal, Customer, Brand & Experience Practice Lead at Deloitte Digital. The panel will be moderated by Fran Philip, an experienced public director who is currently on the boards of Vista Outdoors, Coats, Vera Bradley and Totes Isotoner and was previously the Chief Merchandising Officer of L.L. Bean.
Kipp Bodnar, Chief Marketing Officer, Hubspot
Kipp Bodnar is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy to drive awareness and demand for HubSpot’s inbound marketing and sales products.
Prior to his role as CMO, Kipp served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook.
Kipp is the co-author of “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More.” An industry-leading speaker and blogger, Kipp is also a strategic advisor to three companies. He holds a BA in Journalism from Marshall University.
Alastair Ironside, Chief Marketing Officer, Rockland Trust
Alastair Ironside serves as the Chief Marketing Officer for Rockland Trust. Alastair is responsible for continuing to build a strong and distinct brand for the company while developing marketing strategies to earn new customer relationships and strengthen existing customer relationships. Prior to joining Rockland Trust, Alastair co-led the global internal strategy consulting group at Liberty Mutual Insurance, focusing on corporate strategy and research. In addition to this, he has over 25 years of experience in the banking industry previously working at Bank of America, Citizens Financial Group, FleetBoston Financial, Signet Banking Corporation and Barclays Bank. Alastair received his B.A. in Law and Modern Languages from Trinity Hall, University of Cambridge in England. He is a board member of both of Rockland Trust’s charitable foundations.
Ashley Reichheld, Principal, Customer, Brand & Experience Practice Lead, Deloitte Consulting LLP
Ashley is a principal in Deloitte Digital and the Customer, Brand & Experience practice leader for the Automotive, Transportation, Hospitality & Services sectors. Ashley has spent 20 years helping her clients reimagine brands and experiences, shaping the moments that matter with customers, workforce, and partners. Ashley is deeply passionate about building trust, enabling businesses to create value, and stronger connections with people and markets. Ashley has lived and worked in more than 40 countries and has a strong sense of global community. Ashley’s work and ideas have been featured in publications such as the Wall Street Journal, AdWeek, and Skift as well as in conferences such as CES, Fortune’s Most Powerful Women, and the Five9 CX Summit.
Fran Philip, Independent Public Board Director
Fran has 17 years of experience as a corporate board member. Her board service runs from start-ups to large companies and covers both private and public boards. She also has extensive experience with family owned and founder led businesses. Fran currently sits on three public boards: Vera Bradley, Vista Outdoors and Coats. Traded on the FTSE 250, Coats is the world’s largest and oldest industrial thread company. She also currently sits on two private boards, Totes-Isotoner and Sea Bags. Fran spent her career in specialty retailing, most recently as Chief Merchandising Officer for ten years at L.L. Bean.