Betty Hudson
United States
President, Hudson & Associates; Director, Kakenya’s Dream and The Grady College Board of Trust-University of Georgia

Breakout Session: How Resilient Brands are Approaching Acquisition and Retention of Customers

Betty Hudson is an award-winning communications industry leader with more than four decades of experience in every aspect of corporate and strategic communications, including consumer, employee, financial and cause related marketing, as well as brand and communications management. Over the course of her career, Hudson served as the senior strategic communications officer for NBC, the Reader’s Digest Association, iVillage and the National Geographic Society, and now consults with business leaders, non profit organizations and for profit entities on an array of marketing and communications issues.

A member of the AFLAC Board of Directors from 1990 until 2018, Hudson served on the company’s Finance and Investment Committee, the Development & Acquisitions Committee and as chair of the Corporate Social Responsibility and Sustainability Committee. She is co-chair of the Washington Chapter of Women’s Corporate Directors Foundation. Hudson also is a member of the Unreasonable Group Mentor Network.

Active in community affairs, Hudson serves on the board of trustees of Kakenya’s Dream, a Masai girls boarding school in Kenya, Planet Forward, an environmental story-telling initiative of George Washington University, and The Grady College Board of Trust at the University of Georgia, from which she graduated. She is a past president of the New York Women’s Agenda and the Montclair Board of Education in Montclair, New Jersey, and a former chairman of the Inova Fairfax Children’s Hospital Quality Committee. She is also a former member of the Inova Health Care Services board and the Associates Board of Directors of the Wolf Trap Foundation for the Performing Arts.