CMOs on Boards
On paper, it would seem that today’s boards of directors should
have an obvious interest in bringing marketers to the table.
After all, the current business environment has changed dramatically
from just a few years ago: Now, senior marketing executives play
a key role in such areas as digital transformation and social media
— in addition to the task of managing engagement and the crucial
relationship between customers and brands. Today’s companies must
know their customers, and with the growing use of data and analytics,
it’s marketers who are able to bring the deep knowledge of what clients
want and can help create a more personalized customer journey.