WomenCorporateDirectors FoundationWomenCorporateDirectors Board Strategy Briefing - What Directors Need to Know About Customer Loyalty and Shared Value
What Directors Need to Know about Customer Loyalty and Shared Value
From capturing data to incentivizing customer engagement, what does it take to make your company customer-centric?
In a recent CEO survey, eighty-six percent of CEOs were concerned about the loyalty of their customers. At the same time, technology is driving change in the way organizations analyze customer data and interact with their clients. With changes wrought by everything from geopolitical changes to generational leaps in technology, boards of directors are seeking to make sure that they ask the right questions and focus on customer-centricity as a strategic priority.
How boards can best support corporate strategies around customers was the topic of a panel at the 2016 WomenCorporateDirectors Foundation Global Institute, held in New York. The Institute convened 250 directors, board chairs, lead directors, CEOs, and other governance experts to share their experiences and lessons from a broad range of large public and privately-held companies, all being transformed in the digital age.
The customer loyalty panel featured governance leaders who are propelling their companies.
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