(Forbes, September 26, 2017): In this op-ed piece, Stuart Levine lays out the growing importance and impact of millennials and Gen Zers in the labor market and as consumers. While, Baby Boomers and Gen Xers are running corporations right now, all four generations have to align their interests around ESG. Citing the findings of a Deloitte survey, Levine notes that Millennials “put their personal values ahead of organizational goals,” are actively engaged in the larger society and find success to be defined as long-term sustainability rather than short-term profit maximization. Citing an IBM study, Levine explains that Gen Zers are driven by “authenticity” and “trustworthiness,” and are not swayed by glitzy marketing schemes. With Millennials making up the largest percentage of the workforce now and the size of Gen Zers increasing, Levine makes the case that companies need to take into consideration these younger generations stance on ESG to compete for their labor and consumption. “These younger generations are watching, listening, and commenting in social media’s public forums, on the progress that Boomer and Gen X management are making on ESG.” To read the article, click here.