Even successful organizations are vulnerable to disruptive forces and the constant state of change in our current business environment. Competitive threats loom in new and better products and services, and improvements in technology, supply chain management, and distribution channels. Managing these threats and maximizing opportunity requires a constant state of awareness and creative thinking and compensation plans may be a helpful tool. This webcast with WCD members Elaine Eisenman and Melissa Means discusses how compensation can play a role in developing and sustaining a culture of innovation.